Marketing collateral

It is important that you have the right marketing collateral to promote your company, product or service. Your collateral will help deliver messages to customers and stakeholders in the best way possible.

Fluency will work with your team to ensure the right collateral is produced in the most engaging way. We will help to build relationships between your brand and your target audience through captivating and informative design and print. Your marketing collateral will be designed to create brand awareness, grow brand recognition, and build your sales portfolio.

When creating engaging collateral, it is important to remember the target audience throughout the whole process. These are the specific groups of potential customers or the audience to which your message is designed for. This can be defined by buyer behaviour, demographics, or needs, and understanding these groups better will enable a more effective design in the right medium.

Having a well defined goal which could be to drive sales, or to achieve non-revenue related goals, will ensure you get the best return on investment from your marketing collateral. These goals could be for internal communications such as human resources or employee motivation reasons, or even to send a message to your local community. Whatever your goal, our experienced team will help create the right collateral for the right audience.

Examples of Collateral we can help you design and print:

  • Badges
  • Bags
  • Banners
  • Brochures
  • Business Cards
  • Calendars
  • Corporate Merchandise
  • Flyers
  • Lanyards
  • Leaflets
  • Postcards
  • Posters
  • Roller Banners
  • Stationery