You might think the humble press release has had its day in a world overflowing with TikToks, tweets, and LinkedIn likes. But don’t be fooled. Used effectively, a press release is still one of the most powerful tools in your PR and marketing arsenal.
Let’s put it plainly: press releases build credibility, increase visibility, and offer you a golden opportunity to tell your story, your way.
Your Brand’s Voice in the Wild
A great press release isn’t a dull list of facts. It’s a crafted story that travels. It can land in inboxes, get picked up by journalists, and echo across the internet. It introduces your business to the world with authority, personality, and purpose. A strong press release lets you control the narrative from the start, whether announcing a new product, celebrating a milestone, or launching a sustainability initiative.
Media Loves a Ready-Made Story
Journalists are busy people. Give them a well-written, insightful press release, and you’re doing half their job for them. You’re increasing your chances of being featured in top-tier outlets, not to mention improving your SEO with high-authority backlinks in the process.
PR That Performs
You don’t need a six-figure ad budget to make an impact. A piece of well-placed coverage, born from a punchy press release, can spark new leads, draw investor interest, and elevate your brand’s status. That’s not just PR; it’s performance marketing.
Show Up, Speak Up
In the advanced engineering and advanced materials sectors, credibility is everything. Press releases give your business gravitas. They show you’re serious, relevant, and moving the industry forward.
Want to Really Cut Through? Pair it with a Plan.
Press releases are most effective when they’re part of a broader strategy. At Fluency, we help brands align press outreach with content campaigns, event marketing, and digital visibility to maximise return. Think of your press release as the first domino; what happens next is where the magic happens.
Bottom Line?
Press releases aren’t old-fashioned. They’re just underused, or worse, underwhelming. But when they’re good, they’re golden.
So, if you’ve got a story to tell, tell it well. And let’s make sure the right people hear it.