Client: Mintdale Engineering (Mintdale Engineering)

Industry: Advanced Engineering & Manufacturing.

Challenge: Mintdale Engineering required a complete website redesign to better reflect the quality, capability, and professionalism of the business. The existing website was outdated and no longer fit for purpose, with limited visual impact and unclear messaging. Compounding the challenge, Mintdale had lost access to the website backend entirely, meaning the site could not be updated, optimised, or recovered. A full rebuild was required, starting from scratch, while ensuring continuity of brand and minimising disruption to the business.

Fluency’s Solution:

Fluency Group delivered a full website redevelopment, combining strategic thinking with practical execution. Our approach included:

  • Website Rebuild: Rebuilt the website entirely in WordPress, creating a robust, secure, and scalable platform that Mintdale could fully access and manage going forward.
  • Content Development: Reviewed and restructured all website content to clearly communicate Mintdale’s engineering expertise, services, and value proposition, ensuring clarity for both technical and non-technical audiences.
  • Visual Direction: Refreshed the site’s look and feel through improved imagery selection and layout, ensuring the website reflected the precision, quality, and professionalism of Mintdale’s engineering capabilities.

Results:

The new Mintdale website provides a modern, accessible, and future-proof digital presence that supports business growth. Key outcomes include:

  • A fully rebuilt WordPress website with complete backend access restored.
  • Clearer messaging and improved content structure, making it easier for visitors to understand Mintdale’s capabilities and services.
  • A stronger visual identity that better represents the company’s engineering expertise and professionalism.
  • A flexible platform that can be updated, expanded, and optimised as the business evolves.

By combining technical delivery with strategic content and design thinking, Fluency ensured Mintdale emerged with a website that supports credibility, visibility, and long-term growth.

This project demonstrates Fluency’s ability to deliver robust, strategic digital platforms for engineering-led businesses, even under challenging technical constraints.

Looking to rebuild or elevate your website presence? Contact Fluency today!