Client: Easyfairs
Event: Advanced Engineering Show
Location: Birmingham, UK
Years supported: 2018 to present
Services: Forum content curation, speaker management and full stage operations

The challenge

The Advanced Engineering Show is the UK’s leading event for high-value manufacturing, bringing together the full industrial ecosystem across design, engineering and production. With multiple live forums running in parallel and hundreds of speakers involved, the event demands absolute control of content quality, speaker experience and on-stage operations.

Easyfairs required a trusted partner who could manage forum delivery year after year, maintain consistency while evolving the programme, and ensure that every stage reflected the calibre of the audience and exhibitors it serves.

Our approach

Since 2018, Fluency has been embedded within the delivery of the Advanced Engineering Show forums, acting as the backbone of the live conference programme. Our role spans strategic content development through to on-site operational delivery, ensuring that every session runs smoothly and every speaker is supported.

Rather than treating forums as standalone stages, we take a whole-programme view, aligning content themes with industry priorities, exhibitor interests and audience demand.

What we delivered

Forum content and programme leadership

Fluency has curated and managed forum programmes across the show, including:

  • Advanced Materials Forum.
  • Aerospace Forum.
  • Automotive Engineering Forum.
  • Composites Forum.
  • Connected Manufacturing Forum.
  • Precision Metals Forum.

In 2025, Fluency led content development for the Advanced Materials and Additive Manufacturing stages, shaping agendas that reflected the most pressing challenges and innovations in manufacturing.

Our responsibilities included:

  • Programme curation and session planning.
  • Speaker identification and invitation.
  • Content alignment with show themes and industry trends.
  • Speaker briefing and preparation.
  • Management of session flow, timing and moderation support.

Speaker operations across the show

In addition to stage-specific content, Fluency delivered operational support for all speakers across the event, including:

  • Centralised speaker liaison.
  • Collection and management of speaker information and assets.
  • On-site speaker coordination and support.
  • Stage scheduling and speaker movement between forums.
  • Live issue resolution to keep programmes running to time.

Industry credibility

Over the years, Fluency has worked directly with senior leaders and technical experts from organisations including:

  • Rolls-Royce.
  • Jaguar Land Rover.
  • JCB.
  • Toyota.
  • Royal Air Force and Royal Navy.
  • Bosch.
  • Red Bull Racing and Williams Grand Prix Technologies.
  • GKN.
  • Ministry of Defence.
  • HP.
  • Make UK.
  • National Rail.
  • Airbus and Boeing.
  • McLaren.
  • IBM.
  • UK Space Agency.

This breadth of engagement reflects both the trust placed in Fluency and our deep understanding of advanced engineering audiences.

Scale and impact

2026 marks the 17th edition of the Advanced Engineering Show.

Fluency has supported the forums continuously since 2018.

2024 attendance included over 9,800 engineering professionals.

More than 400 leading suppliers exhibited.

Over 200 industry-leading speakers delivered content.

The 2025 programme featured five dedicated forums running in parallel.

The result

Fluency has become a long-term delivery partner for one of the UK’s most important engineering events. Our involvement ensures:

  • High-quality, relevant and technically credible content.
  • Consistent speaker experience across all forums.
  • Smooth live delivery of complex, multi-stage programmes.
  • Confidence for organisers, sponsors and speakers alike.

This case study demonstrates Fluency’s ability to manage large-scale conference programmes over multiple years, combining strategic content leadership with rigorous operational control.

Looking to elevate your conference or forum programme? Contact Fluency.
Fluency brings structure, credibility and industry insight to live event delivery.