Client: Ilium Composites (Ilium Composites website)

Industry: Composites – Fiberglass Reinforcements

Challenge: Ilium Composites, an innovative manufacturer and distributor of fibreglass reinforcement materials, sought to increase its brand visibility and follower engagement on social media, particularly LinkedIn. The challenge was to significantly grow its follower base while maintaining high engagement levels and strengthening its position as a thought leader in the industry.

Fluency’s Solution:

  • Strategic Collaboration: Partnered closely with Ilium to fully understand goals, target audience, and messaging needs. Together, we devised a social media strategy tailored to elevate Ilium’s presence within the composites sector.
  • Focused LinkedIn Strategy: Established LinkedIn as the primary platform for outreach, curating content that showcased Ilium’s innovative technology, industry insights, and thought leadership. Posts were designed to be both educational and engaging, resonating with both technical and non-technical audiences.
  • Content Expansion: Introduced innovative posting strategies on LinkedIn to maximize engagement. These included interactive formats such as polls, industry-relevant Q&A sessions, and behind-the-scenes content that showcased Ilium’s unique manufacturing processes. We also incorporated visually rich content, such as infographics and short-form videos, to simplify complex concepts and make posts more engaging for followers.
  • Audience Engagement: Utilised a mix of industry updates, educational content, and interactive posts, including polls and Q&As, to attract and engage a wider audience while maintaining meaningful conversations with current followers.

Results:

  • Significant Growth in Followers: Over a 12-month period, Ilium’s LinkedIn followers grew exponentially, from 327 to over 1,500, representing a nearly 400% increase in engagement and visibility.
  • Enhanced Brand Awareness: The strategic approach significantly boosted Ilium’s presence within the composites industry, positioning them as a leader and innovator in fibreglass reinforcement technology.

This project illustrates Fluency’s ability to leverage social media strategies to drive meaningful engagement and brand growth within highly technical industries.

Elevate your brand’s social media presence and drive meaningful connections with your audience. Contact Fluency today!